SEO

SEO stands for “search engine optimization. It is the process of getting traffic from the “free,organic,editorial or natural listings on search engines.If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO). The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts and link building service joked that the algorithms of Bing are intentionally made just the opposite of those of Google.Although the local search landscape has changed pretty significantly, the fundamental elements of ranking well in Google's local search results haven't strayed dramatically from past years. That's one of the main takeaways from the 2012 Local Search Ranking Factors report that's just out today. Organized (as always) by David Mihm, this year's survey includes contributions from more than 40 local search marketers around the world. It looks at general Google signals such as Place Page vs. Website vs. Reviews (and more), as well the weight that specific factors may have on local rankings.